“The Pilote & Filles collection was born in 2009 out of a need for women to be themselves in the workplace. When you feel beautiful and comfortable in your own skin, you’re more confident, and confidence takes a lot when you’re a minority in a male-dominated environment. The team develops clothing exclusively for women, conceived and designed in their image and for their comfort. We firmly believe that, the more women can assume their femininity on construction sites, the easier it will be for them to take their rightful place.”

– Marie-Lise Pilote

What we did

Increase online sales and promote the brand worldwide.

• Website redesign
• Restructuring the entire SEO
• Implementation of marketing strategies
• Managing and optimizing PPC campaigns
• Implementation of a multi-platform delivery management system
• Negotiating prices with carriers
• Create a presence on the various marketplaces (Amazon, Ebay, etc.)

Results

• In 2015, online sales were around $20,000 / year.
• By 2022, online sales will be close to two million a year.
• Our online effectiveness has also had a positive impact on the brand, which is now sold in over 400 stores across Canada, generating a further $8,000,000 in annual sales.